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Editor January 28, 2015 Make a Comment

 
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Recent Posts

Pump It Up

January 22, 2021 | By Editor

AUCKLAND, Today: DDB Aotearoa has created a new brand campaign, Dairy Dancing, for Coca Cola Amatil’s Pump. ECD Gary Steele said: “The 60” tvc brings to life the undeniably good feeling of becoming hydrated with Pump when you’re thirsty, through the combo of dance, a dairy, and an unlikely hero in full cycling kit. Read more

Today We Rise

January 22, 2021 | By Editor

NEW YORK, Today: Ogilvy USA moved fast to produce a simple and powerful ad – edited from raw footage shot around yesterday’s Biden inauguration – for Girl Up, a gender equality outfit from the United Nations Foundation. Read more

Women & Advertising

January 22, 2021 | By Editor

AUCKLAND, Today: The Marketing Association has engaged three prominent ad execs and a radio DJ to present its timely Women in Marketing event next month, which aims to “showcase the stories, talent, and insights of the women (and men) in our industry, while also discussing how to best engage women as a target audience”. Read more

Tracta taps 2

January 21, 2021 | By Editor

NAPIER, Wednesday: A year of growth for specialist Hawkes Bay-based agribusiness agency Tracta has resulted in two appointments to its leadership team.  Read more

Herald & Stuff neck & neck

January 21, 2021 | By Editor

AUCKLAND, Today: NZME’s NZ Herald (at #1) and Stuff (#2) head the latest Nielsen Online ratings. The result cements the Herald’s positioning as NZ’s top digital news provider. Read more

Cool Runnings

January 21, 2021 | By Editor

AUCKLAND, Today: JCDecaux New Zealand is preparing to launch a digital panel of “Olympic proportions”, offering advertisers access to the large volume of audiences travelling from Auckland’s CBD through Parnell and into Newmarket. Read more

Adult Swim joins TVNZ OnDemand

January 20, 2021 | By Editor

AUCKLAND, Today: Cult US TV brand [adult swim] is joining TVNZ OnDemand from 1 February as the platform’s newest digital channel. Read more

Digital tech for rich media

January 20, 2021 | By Editor

AUCKLAND, Today: Discovery NZ’s BigAds reckons it’s shaking up the digital advertising world with its newly launched fully automated self-service creative ad builder and scheduler platform. Read more

Recent Jobs

Senior Marketing Communications Copywriter – Auckland

January 22, 2021 | By The Creative Store

Would you like to work with a booming, independent Auckland advertising agency, who are in growth mode?   Read more

Art Director – Auckland

January 17, 2021 | By The Creative Store

Our client is a fully integrated, independent communications agency located in central Auckland.  They are a busy agency with an excellent range of clients – including top tier, charity and... Read more

Senior Digital Producer – Auckland

December 17, 2020 | By The Creative Store

Our client is a busy and vibrant Auckland based advertising agency, with international affiliation. Located in the heart of Auckland city, this full-service agency is looking for a Senior Digital... Read more

Digital Strategist – Auckland

December 17, 2020 | By The Creative Store

Our client, a fast growing and highly regarded boutique content agency located in the Auckland CBD, are on the hunt for an experienced and creative Digital Strategist with strong capability in social strategy.  Read more

Art Director / Creative Team – Auckland

December 10, 2020 | By The Creative Store

This is an exciting role for either a Junior Creative Team or an intermediate / senior level Creative who is great across Art Direction and Copywriting, where uou will work on producing amazing work for this Auckland-based independent agency. Read more

Client Partner – Digital – Auckland

December 9, 2020 | By The Creative Store

Our client is a busy and vibrant Auckland based advertising agency, with international affiliation. Located in the heart of Auckland city, this full-service agency is looking for a Client Partner... Read more



More jobs here...

TVCs of the week

 

 

Tweets by @maddailynz

Recent Jobs

Pump It Up

January 22, 2021 | By Editor

AUCKLAND, Today: DDB Aotearoa has created a new brand campaign, Dairy Dancing, for Coca Cola Amatil’s Pump. ECD Gary Steele said: “The 60” tvc brings to life the undeniably good feeling of becoming hydrated with Pump when you’re thirsty, through the combo of dance, a dairy, and an unlikely hero in full cycling kit. Read more

Today We Rise

January 22, 2021 | By Editor

NEW YORK, Today: Ogilvy USA moved fast to produce a simple and powerful ad – edited from raw footage shot around yesterday’s Biden inauguration – for Girl Up, a gender equality outfit from the United Nations Foundation. Read more

Women & Advertising

January 22, 2021 | By Editor

AUCKLAND, Today: The Marketing Association has engaged three prominent ad execs and a radio DJ to present its timely Women in Marketing event next month, which aims to “showcase the stories, talent, and insights of the women (and men) in our industry, while also discussing how to best engage women as a target audience”. Read more

Tracta taps 2

January 21, 2021 | By Editor

NAPIER, Wednesday: A year of growth for specialist Hawkes Bay-based agribusiness agency Tracta has resulted in two appointments to its leadership team.  Read more

Herald & Stuff neck & neck

January 21, 2021 | By Editor

AUCKLAND, Today: NZME’s NZ Herald (at #1) and Stuff (#2) head the latest Nielsen Online ratings. The result cements the Herald’s positioning as NZ’s top digital news provider. Read more

Cool Runnings

January 21, 2021 | By Editor

AUCKLAND, Today: JCDecaux New Zealand is preparing to launch a digital panel of “Olympic proportions”, offering advertisers access to the large volume of audiences travelling from Auckland’s CBD through Parnell and into Newmarket. Read more

Adult Swim joins TVNZ OnDemand

January 20, 2021 | By Editor

AUCKLAND, Today: Cult US TV brand [adult swim] is joining TVNZ OnDemand from 1 February as the platform’s newest digital channel. Read more

Digital tech for rich media

January 20, 2021 | By Editor

AUCKLAND, Today: Discovery NZ’s BigAds reckons it’s shaking up the digital advertising world with its newly launched fully automated self-service creative ad builder and scheduler platform. Read more

Thanks Comms Council. Deckchairs in order

January 20, 2021 | By Editor

AUCKLAND, Today: Hunch managing partner Michael Goldthorpe writes: “It’s been fun to follow the semi-stoush between the Comms Council and ‘all of the councils’ through M+AD. Read more

TBWA creates first NZ brand campaign for Bumble (Updated)

January 19, 2021 | By Editor

AUCKLAND, Today: TBWA\NZ has created the first NZ brand campaign for social networking app Bumble, that empowers women to make the first move in dating, friend-finding and professional networking. Read more

The One Club taps Ikin, O’Brien, Stapleton

January 19, 2021 | By Editor

NEW YORK, Today: The One Club for Creativity has unveiled two creatives from New Zealand as judges for the 2021 One Show, and one NZ judge for this year’s ADC 100th Annual Awards. Read more

D3 wins Metlifecare

January 19, 2021 | By Editor

AUCKLAND, Today: Indie Grey Lynn media agency D3 has been appointed to manage the Metlifecare Retirement Villages media account. The incumbent was Dentsu, which was also involved in the selection process along with PHD and Hearts & Science. Read more

Cash Clever

January 19, 2021 | By Editor

AUCKLAND, Today: Downtown full-service Dentsu shop WiTH Collective has created a new campaign showcasing the different ways ASB has been helping Kiwi kids get cash clever. Read more

Open for Entry

January 19, 2021 | By Editor

AUCKLAND, Monday: Entries are now open for the 2021 Outstanding Radio Creative Awards (aka The Orcas). There are two prize categories, with judging based on four criteria: Creativity, execution, effectiveness, and innovation. Read more

Higher Ground

January 18, 2021 | By Editor

AUCKLAND, Today: Stanley St head of media Andrew Reinholds strayed far from his usual beat at the weekend, cosying up to Sunday Star-Times interviewer Mikaela Weeks and Stuff photographer David White for a DPS featuring his new home – in a classic colonial Grey Lynn church. Read more

PRINZ Awards open

January 18, 2021 | By Editor

AUCKLAND, Today: Entries are open for the 2021 PRINZ Awards – celebrating 47 years of the vital comms role played by the public relations sector in New Zealand. Read more

One-day offer ‘farcical’

January 18, 2021 | By Editor

AUCKLAND, Today: The Comms Council is not backing away from its criticism of the pre-Xmas timing of the RFP announcement from NZ’s 16 regional councils. Read more

Chemistry formula a pitch-winner

January 18, 2021 | By Editor

AUCKLAND, Tuesday: Creative indie Chemistry has won a pitch for leading Kiwi medical technology brand Manage My Health. There was no incumbent. Read more

2021 focus on Science

January 18, 2021 | By Editor

AUCKLAND, Friday: The NPA (News Publishers Association) has announced that entries have opened for the 2021 Voyager Media Awards, its annual celebration of the work of NZ’s journalists. Read more

The Business revives a legend

January 18, 2021 | By Editor

AUCKLAND, Jan 1: Parnell agency TBMG has launched a new campaign for Levene in December, giving the paint brand a refresh, and Placemakers stores a new look. Read more

Growth Appeal

January 18, 2021 | By Editor

AUCKLAND, Jan 1: Stuff has appointed Andy Symonds as its new chief revenue officer. Stuff ceo Sinead Boucher said: “Andy will join the executive team in January to lead our commercial functions.” Read more

Summer: Tau Hou hari

December 16, 2020 | By Editor

AUCKLAND, Today: M+AD Daily’s month-long Xmas/New Year break starts this afternoon. The document you now hold in front of your eyes is our last last edition for 2020. Read more

$10k adspend prize

December 16, 2020 | By Editor

AUCKLAND, Last Night: oOh!media has named the Lightbox Get it on Neon campaign as the winner of the oOh! Innovation Awards 2020. Read more

2021 Axis & Beacons

December 16, 2020 | By Editor

AUCKLAND, Today: The Comms Council has issued entry calls for two of its flagship 2021 award shows – Axis 2021, and the 2021 Beacon Awards (in association with oOh!media), and Axis 2021. Read more

Graduation Day

December 16, 2020 | By Editor

DUNEDIN, Tuesday: After a competitive pitch, Ikon is wrapping up 2020 with a new client, University of Otago. The incumbent was Starcom. Read more

Mags last longer

December 16, 2020 | By Editor

AUCKLAND, Tuesday: The latest Nielsen results show Kiwis are now spending longer with their favourite NZ magazine titles, according to data released by the MPA. Read more

Aussies tick Colenso

December 15, 2020 | By Editor

SYDNEY, Today: Aussie-owned site Campaign Brief has named Colenso BBDO as its New Zealand Agency of the Decade. Read more

Arrivals & Departures

Special elevates Matt Simpkins

December 15, 2020 | By Editor

AUCKLAND, Today: Special NZ has strengthened its creative department, announcing the appointment of Matt Simpkins as its new group creative director. Read more

New era for digital pioneer

December 15, 2020 | By Editor

AUCKLAND, Today: John Madden, co-founder of CBD-based Spitfire Digital, is moving on, to start a new ‘mystery’ venture in the Queen City. Read more

Guy Horrocks back on deck

December 14, 2020 | By Editor

AUCKLAND, Today: NZME has appointed Kiwi tech entrepreneur Guy Horrocks to its board – as an independent director. NZME chairman Barbara Chapman told the NZX (in a statement): “Guy brings a background in successfully growing digital businesses, strong capability in the commercialisation of data and a focussed entrepreneurial mindset to our board”. Read more

NZME taps FCB whiz

December 14, 2020 | By Editor

AUCKLAND, Friday: NZME has appointed James Butcher as head of digital audio. Currently, Butcher is digital media GM at FCB NZ. Read more

Fiji marketer joins Chemistry

December 9, 2020 | By Editor

AUCKLAND, Today: Westhaven-based creative indie Chemistry has enticed Sarah Atkinson, the outgoing marketing manager at Tourism Fiji, to cross the road to agencyland. Read more

The Right Chemistry

December 8, 2020 | By Editor

AUCKLAND, Today: Growing Westhaven creative shop MetroEXP, has promoted Tammy Milani to managing partner. And hired Beatrice Bearne as account manager. Read more

99 taps James Mok as ECD

December 3, 2020 | By Editor

AUCKLAND, Today: Kiwi creative legend James Mok has been appointed ECD at BBDO’s NZ retail agency 99, effectively returning to his strongest suit – a senior creative role. Read more

Mok exits, Head elevated

December 3, 2020 | By Editor

AUCKLAND, Today: VMLY&R NZ MD James Mok has resigned (to join 99 – see accompanying story) and is being replaced by Fleur Head, previously MD of VMLY&R Wellington. Read more

Full Media Offering

December 1, 2020 | By Editor

AUCKLAND, Monday: Ponsonby indie YoungShand has hired Andrea Long to head up their growing media team, expanding the previous digital focus to a full media offering. Read more

Back at Clemenger

November 18, 2020 | By Editor

AUCKLAND, Today: After a decade at Colenso, and a brief stint with Little Giant, Aaron Turk has returned to the Clemenger Group as creative director of newly transformed 99. Read more

YoungShand taps ECD

November 16, 2020 | By Editor

AUCKLAND, Today: Ponsonby-based indie creative agency YoungShand has promoted Anne Boothroyd to the executive creative director role, after two years with the agency. Read more

KingSt taps 2 suits

November 16, 2020 | By Editor

HAMILTON, Today: Waikato/Tauranga indie shop KingSt – righteously celebrating 21 years in the creative comms business – has recently added two new members to its account management team. Read more

Stag Party

November 13, 2020 | By Editor

AUCKLAND, Today: Digital media specialist Web Antler has announced the addition of a new lead to their growing agency team. Richard Sell joins as digital account manager “to further expand client services and innovative digital offerings”. Read more

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