AUCKLAND, Today: Saatchi & Saatchi and Global Women New Zealand have released their 2021 campaign for International Women’s Day (today!), highlighting the ‘Motherhood Penalty’ and the startling fact that on average, mothers earn 12.5% less than fathers of the same age and education over the course of their career.
FCB & TVNZ fight fires
AUCKLAND, Today: FCB Media has partnered with TVNZ to produce Firefighters Don’t Like Fire Movies – a Fire & Emergency NZ warning that will run before four Hollywood movies featuring misleading depictions of fires.
Events distorted Mag data
AUCKLAND, Today: The NZ magazine sector found plenty to cheer about in the latest Nielsen magazine toplines – despite rough year-on-year results for many top titles.
Mango/Accor campaign earns Beehive show
WELLINGTON, Today: Mango Aotearoa has helped put client Accor Hotels’ Covid isolation measures on NZ’s governance map – with an brand initiative on display in Parliament.
Why Catmur missed the point. Brilliantly
AUCKLAND, Today: Hunch’s Michael Goldthorpe writes: I’ve just read Paul Catmur’s poem to mediocrity. It’s great. Whimsical, insightful, apposite and fun.
Newspapers soar, Mags plummet
AUCKLAND, Today: Readership numbers for every NZ daily newspaper rose exponentially in 2020, according to the latest Nielsen toplines. This is in stark contrast to the magazines sector, where many titles experienced scary falls.
Morning Glory
SINGAPORE, Thursday: New Zealand has won three Grands Prix – plus two heavyweight Special awards at the Spikes Asia.
Strategic hire
AUCKLAND, Today: Dentsu has today announced the appointment of Dan Bye as managing director – group strategy for New Zealand, responsible for growing the strategic offering for dentsu across NZ, and leading a multi-disciplinary team of strategists across channel and creative capability.
Visceral Sense
AUCKLAND, Wednesday: Northcote Point-based shop Rise & Shine PR has won a pitch to be appointed NZ PR agency for leading Australian personal and home fragrance brand Glasshouse.
