Mobile in NZ up 22%

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AUCKLAND, Thursday: The IAB has released its 2019 Digital Advertising Revenue Report, showing total mobile growth (smartphone and tablet) is up 22.5% on the previous year – and just over 25% in Q4 2019.

Seek and ye shall find

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AUCKLAND, Today: One year since launching, NZ employment site Seek’s Smarter Search function – designed to help job seekers expand their prospects by using AI technology to predict their top matches – is receiving 250,000 search sessions each day.

The cut

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AUCKLAND, Today: With the preliminary round of judging completed at the end of last week, the Comms Council have today released the finalists who will all compete to put a new Axis trophy in the cabinet. 

The graduate

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AUCKLAND, Today: Graduates have ranked the Clemenger Group as the most sought-after place to work in New Zealand’s media & communications sector, according to a release from the company.

Holden ignored nostalgia asset

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BRISBANE, Tuesday: Queensland University of Technology marketing professor Gary Mortimer says the decision-makers who decided to kill the Holden brand overlooked one of the company’s priceless assets – nostalgia.