Nielsen got it wrong

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AUCKLAND, Today: A lecture about M+AD’s “duty of care” and 200 words of pure PR-speak was the best we could get out of Nielsen Sydney when we sought answers to their “request” for us to publish a corrected version of its latest NZ Magazines Toplines graphic.

$10k oOh! Media Prize

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AUCKLAND, Thursday: oOh!media, celebrating its second awards season, is inviting the ad/media sector to vote for the most innovative out-of-home campaigns in 2020 – and is putting up $10,000 worth of out-of-home media as the prize.

Herald scores in Nielsen

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AUCKLAND, Today: At press time, Nielsen had yet to officially release the results of its latest newspaper and magazine readership data, the NZ Herald and the magazine sector(see accompanying story) are already getting their messages out.

Global adspend recovery

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SYDNEY, Today: An annual report by US research agency PQ Media reports that global adspend is projected to grow 5.9% in 2021, after Covid led a drop of 6.8% in 2020 (the first decline in 11 years).