AUCKLAND, Today: VMLY&R has formed a new partnership, named Te Takere, with Maori-owned consultancy Manako Limited, for the 2023 Census for Stats NZ.
It’s Effie Season!
AUCKLAND, Thursday: The entry period for the Comms Council’s 2021 Effie Awards (in association with TVNZ) is under way. This year’s Effies will be celebrating the impact that winning an Effie has on client/agency relationships, and how effective advertising draws the client and agency closer together.
What makes TikTok tick?
AUCKLAND, Today: The Marketing Association is to shine more light on TikTok and the platform’s unique mix of content creation, media, entertainment, and popular culture.
‘Berocca’ celebrates 25 years at OMD
AUCKLAND, Thursday: Rebecca ‘Berocca’ Paschalis is celebrating her 25th year at Omnicom Media Group this month! And, in a stirring tribute, the agency group has put her face on a giant billboard.
oOh!, NZME, Lumo collaborate on The Warehouse
AUCKLAND, Thursday: oOh!media and Lumo have partnered with NZME for a national campaign showcasing The Warehouse’s sponsorship of the Olympic 2020 New Zealand team.
Producer launches with Bargain Box campaign
AUCKLAND, Wednesday: Independent production company 449 has entered the New Zealand market with a new campaign for the meal kit brand Bargain Box by My Food Bag.
Crave Global & Shaky Isles launch Brewed Different
AUCKLAND, Wednesday: Local coffee brand Shaky Isles is this week unveiling a new look for the brand and a new campaign “inspired by its New Zealand roots and quirky nature”.
Counting Coup
AUCKLAND, Wednesday: Stanley St ceo Siobhan Burke has announced the appointment of Emily Scovell as head of media strategy & planning, a newly created role for the comms & media specialist who comes with 13 years’ experience in strategy, planning and implementation.
BCG2 & Clarity Insight deliver a Miracle
AUCKLAND, Wednesday: BCG2 and research partner Clarity Insight have been appointed to work with the Neonatal Trust after a three-way competitive pitch. There was no incumbent – the trust has not previously worked with an agency.
Reliable Sauce
SYDNEY, Wednesday: NZ sauces & marinades maker F. Whitlock & Sons has officially launched in Australia, and is releasing a trans-Tasman creative campaign, Whitlock’s Tales of Delicious Demise, encouraging viewers to “step out of their ennui and feed their adventure”.
