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AUCKLAND, Thursday: Resene and its agency Mediastone came up with the idea of recreating some of the world’s most beloved masterpieces using Resene colour swatches.

Sweet Talk

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AUCKLAND, Thursday: Media agency MBM – now part of Publicis Groupe – has developed a media & creative campaign for Whittaker’s new Berry Forest. PR is from SweenyVesty.

Digital No 1

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AUCKLAND, Wednesday: Kiwis searching for online news have pushed the NZME digital news site nzherald.co.nz into top spot as New Zealand’s most popular digital news provider.

Federation spruiks AKL fest

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AUCKLAND, Today: Indie integrated agency Federation has developed a standout brand identity, e-commerce website and multi-media campaign for ATEED’s Elemental AKL Festival, which makes a welcome return to the region in October.

VMO goes programmatic

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AUCKLAND, Today: Following a successful launch in Australia, Val Morgan Outdoor has partnered with out-of-home exchanges Hivestack, Vistar Media and Broadsign Reach to extend their VMO Work offering in NZ.

Hot Dogs

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AUCKLAND, Today: Aussie agency The Works – using dramatic footage shot by Two Bearded Men NZ – featured NZ’s Treble Cone ski resort as the backdrop for dog food brand Black Hawk’s latest campaign.

Brain Gain

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AUCKLAND, Today: Leading PR firm Porter Novelli has appointed agency alumnus Brad Pogson to group account director in a newly created role, while Courtney Stayte returns as account director to support continued growth.

New lick of Paint

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AUCKLAND, Today: The ProGroup are property-improvement and renovation specialists whose advertising needed a new reno of their own. Doing everything from grout to artificial lawns, they wanted a campaign that explained their business without being overly complex.

Social Studies

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AUCKLAND, Today: Creative agency Crave have devised a social campaign to launch premium RTD brand Finery Cocktails. Creative director Hadleigh Averill said: “The creative takes a wry approach to Finery’s premium cocktails in a can, utilising a male and female character who are humorously OTT elitist.