TBWA’s smart device in sheep’s clothing

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AUCKLAND, Today: TBWA is currently running a new campaign for the ANZ Healthy Homes initiative, starring “Mr Humfreez”. TBWA CCO Shane Bradnick said: “Behind his friendly appearance, Mr Humfreez features cutting-edge technology yet he has no screen, no wires and doesn’t need charging.”

oOh! got brands over RWC advantage line

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AUCKLAND, Today: While the ABs did not manage to make it three in a row at the World Cup, a number of local advertisers were winners when it came to using creative and contextual advertising executions across oOh!media’s classic and digital network across the country.

Sydney-bound

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AUCKLAND, Today: Isentia NZ manager Russ Horell is packing his bags for a move to Sydney, following his elevation to the chief commercial officer’s role at the Australian office.

Head lines

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AUCKLAND, Today: Truly original headlines are a scarce commodity – all the obvious ones have been used. But often, the oldies are the truly goodies. Like these two …