AUCKLAND, Today: Private equity came roaring back into B2B services last year, with investment activity jumping 21% year-on-year—marking a major shift from the downturn seen in 2023.
Arrivals & Departures: Jimena Murray joins The Sweetshop
AUCKLAND, Today: The Sweetshop NZ has officially welcomed Jimena Murray as Executive Producer, bringing fresh energy and two decades of experience to the team’s already sharp creative line-up.
KiwiPlates finds heart in the unexpected

AUCKLAND, Today: KiwiPlates has dropped a new story under its Everyone has a Story platform—and it’s one of the most unexpected ones yet.
UFO Rodeo expands with Wrestler acquisition
WELLINGTON, Today: UFO Rodeo has snapped up Wellington production powerhouse Wrestler, marking a big step in its mission to build a national creative collective with serious cultural impact.
Otago Daily Times takes top spot at Voyager Awards

AUCKLAND, Today: The Otago Daily Times has taken out Metropolitan Newspaper of the Year at the 2024 Voyager Media Awards, alongside three other major wins — including Best Editorial Campaign.
CREATE 2025 connects creativity and business through story

AUCKLAND, Today: Hawke’s Bay is set to host CREATE 2025, a new one-day symposium bringing together business and creative leaders to explore storytelling as a tool for growth, innovation and regional identity.
Arrivals & Departures: Eyes and Ears welcomes three new directors to the roster
AUCKLAND, Today: Eyes and Ears is adding three fresh creative voices to its Freelance Director Roster: Sophie Black, Johnny Barker and James Anderson — all bringing something unique to the table.
Streem rolls out AI tools to simplify search and sharpen insights

AUCKLAND, Today: Streem has launched Streem AI, a new suite of AI-powered tools built into its realtime media intelligence platform, designed to help comms professionals find, analyse and respond to content faster.
Arrivals & Departures: Digital gun Mahmood Shibliq joins YoungShand leadership
AUCKLAND, Today: YoungShand is adding even more muscle to its media team, welcoming digital media pro Mahmood Shibliq as the agency’s new Performance Director.
Kargo goes CarbonNeutral® across the globe

AUCKLAND, Today: Kargo has officially been certified CarbonNeutral®—making it one of the first ad tech agencies to hit this sustainability milestone after a year-long journey grounded in science, transparency and action.