It’s time to drop the Motherhood Penalty

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AUCKLAND, Today: Saatchi & Saatchi and Global Women New Zealand have released their 2021 campaign for International Women’s Day (today!), highlighting the ‘Motherhood Penalty’ and the startling fact that on average, mothers earn 12.5% less than fathers of the same age and education over the course of their career. 

FCB & TVNZ fight fires

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AUCKLAND, Today: FCB Media has partnered with TVNZ to produce Firefighters Don’t Like Fire Movies – a Fire & Emergency NZ warning that will run before four Hollywood movies featuring misleading depictions of fires.

Newspapers soar, Mags plummet

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AUCKLAND, Today: Readership numbers for every NZ daily newspaper rose exponentially in 2020, according to the latest Nielsen toplines. This is in stark contrast to the magazines sector, where many titles experienced scary falls.

Promoted!

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AUKLAND, Thursday: Digital ad-tech outfit Big Ads (formerly Big Mobile) has promoted James Cartwright to run its New Zealand operations,from Auckland.

Strategic hire

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AUCKLAND, Today: Dentsu has today announced the appointment of Dan Bye as managing director – group strategy for New Zealand, responsible for growing the strategic offering for dentsu across NZ, and leading a multi-disciplinary team of strategists across channel and creative capability.

Visceral Sense

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AUCKLAND, Wednesday: Northcote Point-based shop Rise & Shine PR has won a pitch to be appointed NZ PR agency for leading Australian personal and home fragrance brand Glasshouse.