AUCKLAND, Today: PEDIGREE® and Colenso BBDO have launched the Lie Detector—a fun, voice-activated gadget that helps pet parents figure out if their dog is really hungry… or just faking it.
Kiwi Mobile’s latest campaign walks the talk
AUCKLAND, Today: Kiwi Mobile has launched its latest brand campaign via True, marking the first creative drop since winning a competitive pitch at the end of 2024.
WPP makes major AI move with InfoSum deal
AUCKLAND, Today: WPP has acquired InfoSum, a leading data collaboration platform, in a move set to supercharge its AI-powered marketing capabilities through GroupM, its media investment group.
Chemistry’s Keep the Flow gets Webby spotlight
AUCKLAND, Today: Chemistry has been named an honouree in the Websites and Mobile Sites category at the 29th Annual Webby Awards for its Keep The Flow project with Digital Arena.
Mars United Commerce drops fourth retail media report
AUCKLAND, Today: Mars United℠ Commerce, part of Publicis Groupe, has dropped the fourth ANZ Retail Media Report Card, offering a fresh benchmark of retail media networks across Australia and New Zealand.
Spotify opens new doors for NZ video creators
AUCKLAND, Today: Spotify video keeps rising, with over 250 million users streaming a video podcast. The platform’s now focused on improving the viewing experience and helping creators get discovered.
Strut your fluff in the hunt for a golden Pawsie
AUCKLAND, Today: Got a cat with main character energy or a dog who’s pure cartoon chaos? Southern Cross Pet Insurance wants you to nominate them for the 2025 Pawsies awards.
Florence Noble joins EXIT with comedic flair
AUCKLAND, Today: Florence Noble has a knack for deadpan comedy. You might’ve seen her in Michael Duignan’s The Paragon—a 4.4 star sci-fi pick on The New York Times streaming list.
Droga5 reshapes creative leadership
AUCKLAND, Today: Droga5 is refreshing its creative leadership, with Barbara Humphries and Damon Stapleton stepping in as Co-Chief Creative Officers across Australia and New Zealand.
Gerety launches In-House Agency of the Year
AUCKLAND, Today: The 2025 Gerety Awards standard deadline is fast approaching, with entries due by Friday, April 11th. Continuing last year’s partnership, Gerety and The Industry Club are once again recognising the best in-house agency in the world.
